FEATURES & DETAILS:
- Copyright: 2004
- Language: English, Spanish
- Color
- MARC records, Catalog Card Kit and Single Main Entry Cards are available
- Features: Chapter Select, Interactive Menu, Discussion Questions & Activities
- Technical: Single Layer, Single Sided, Full Screen
- DVD Region: ALL
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PRODUCT SUMMARY
We live in a world saturated with media: a constant stream of words, pictures and sounds, surrounding us every day and influencing our thoughts and actions. Media literacy is the ability to understand these messages and make informed decisions by learning to access, analyze, evaluate and even create various forms of media. By examining examples from the advertising, news, entertainment and political arenas, students will discover many techniques and motives behind media messages, and how to develop their own interpretations and opinions. Part of the multivolume Research Skills for Students DVD Series. A Teacher's Guide is included and available online.
EDITORIAL REVIEWS
"
...features plenty of relevant terminology, and serves up clever examples of how to deconstruct seemingly “neutral” content, while also encouraging viewers to carefully develop their own opinions…Highly recommended."- Video Librarian (March/April 2005)
"This up-to-date and polished series will be a valuable aid to high school teachers and library media specialists involved in the research process."- School Library Journal (Feb 2005)
"…comprehensive and complete…a must-buy…especially valuable for use in collaboration with classroom instructors."- Library Media Connection (Aug/Sept 2005)
FULL REVIEWS
Video Librarian (March 2005)
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"Every day we’re barraged with images, words, and sounds communicated to mass audiences through the "media." Learning how to navigate and interpret all of this information is the subject of Media Literacy, part of a six-volume series titled Research Skills for Students. Viewers will learn the four-step process of understanding and responding to various media messages--access, analyze, evaluate, and create--each of which is defined and illustrated. In addition the program encourages viewers to ask questions concerning the origin of media messages, underlying values or lifestyles being accentuated, and the intent of the message (i.e., what am I being asked to believe or do after seeing or hearing this?). Discussing the four main types of media--entertainment, advertising, politics and government, and news media--the program features plenty of relevant terminology, and serves up clever examples of how to deconstruct seemingly “neutral” content, while also encouraging viewers to carefully develop their own opinions. DVD extras include a Spanish language track and discussion questions and activities. The other titles in the series are: Avoiding Plagiarism, Evaluating Sources, Organizing Research, Presenting & Communicating Research, and Searching the Internet. Highly recommended.