PRODUCT SUMMARY
From the critically acclaimed,
Emmy Award-winning PBS children's series,
Reading Rainbow, this program presents the book by Roger Roth. A spunky old woman's request and an unusual dream convince Crabby Clarence the sign painter to make the most glorious and magnificent sign of his career and then give it away. Also in this episode, host LeVar Burton finds out about signs and the role that they play in our everyday lives. To find out about advertising, he talks to an advertising person and watches old TV ads. Then he tours a sign making plant to track the construction of a giant sign from beginning to installation and lighting in New York City's Times Square.
The Reading Rainbow programs are designed to encourage children to read by transporting them to exciting, real-life settings. The series introduces kids to interesting new people and places, explores social and cultural issues, and offers a close-up look at the world around them. Its dynamic, fast-paced, colorful animation and hip music entertain and reinforce these experiences, and help children embrace positive reading habits, skills and attitudes.
