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Every day we’re barraged with images, words, and sounds communicated to mass audiences through the "media." Learning how to navigate and interpret all of this information is the subject of Media Literacy, part of a six-volume series titled Research Skills for Students. Viewers will learn the four-step process of understanding and responding to various media messages--access, analyze, evaluate, and create--each of which is defined and illustrated. In addition the program encourages viewers to ask questions concerning the origin of media messages, underlying values or lifestyles being accentuated, and the intent of the message (i.e., what am I being asked to believe or do after seeing or hearing this?). Discussing the four main types of media--entertainment, advertising, politics and government, and news media--the program features plenty of relevant terminology, and serves up clever examples of how to deconstruct seemingly “neutral” content, while also encouraging viewers to carefully develop their own opinions. DVD extras include a Spanish language track and discussion questions and activities. The other titles in the series are:
Avoiding Plagiarism, Evaluating Sources, Organizing Research, Presenting & Communicating Research, and
Searching the Internet. Highly recommended.
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